As the shopping behaviour of people worldwide is becoming increasingly digital, it has become necessary for businesses to have a robust online presence in the form of an eCommerce website along with their brick-and-mortar store.

Having an eCommerce website for your business not only allows for more customers but also enables your business to transcend geographical constraints.

However, having an eCommerce website isn’t the final task on your checklist that guarantees more sales and allows you to enter a state of Nirvana, as customers will not simply come to your website to shop on their own.

Even if you stock the best products on your website, it will be a challenge, just like any brick-and-mortar store to find and attract new customers.

With so many consumers turning to the internet to research products, compare prices, and make buying decisions, businesses need to adapt robust practices in a perfectly competitive market to gain more customers and achieve stable profits and growth.

With our years of experience and involvement in the eCommerce industry, we have come across some tried and tested tactics that can help eCommerce businesses increase their customer base, leading to more sales.

• Nail your first impression with the homepage

The homepage of your eCommerce website serves the purpose of showcasing your business to your customers for the first time.

A well-designed and user-friendly homepage encourages your customers to visit and explore your business offerings, thereby enhancing the chances of making a purchase. Strategically using product categories, featured items, and client testimonials can psychologically lead your customers to build trust in your business and take action.

Also, effective use of call-to-action buttons and a clear navigation menu can help streamline the purchasing process and make it easier for customers to find what they need on your eCommerce website.

• Use high-quality images & product descriptions

Images and product descriptions play a significant role in the success of your eCommerce website. The better your product looks from all angles, the higher the chances of it selling, as customers find it easier to understand what they are purchasing from your website.

If you are a startup functioning on a limited budget, hiring freelance photographers for your products can surely work wonders in terms of sales and attracting new customers.

Product descriptions help your customers get more information about your business and foster trust in your brand. They also instil the image of your business in the minds of your customers as a professional brand that can be trusted for quality and reliability.

• Use data to fine-tune your website strategy

We understand that as eCommerce business owners, you are surrounded by numerous tasks and responsibilities, from seeking out new products to tracking orders and deliveries for your business.

However, it’s equally important for you to have a deeper understanding of your selling products, your target audience, competitors, sales geography, and other essential aspects that help in understanding your business on a deeper level.

Using analytics tools to find ways to attract more online shoppers involves tracking various aspects such as where your website traffic is coming from (such as social media or email campaigns), which online ads are performing best, which partner websites are referring visitors, and what devices visitors are using (like computers, smartphones, or tablets).

By monitoring engagement levels on landing pages, you can see what’s working effectively and identify areas that need enhancement.

• Get your business on all social media platforms

Social media plays an active role in the success of your eCommerce website and has a direct impact on the purchasing decisions of your target audience.

In today’s digital age, consumers, especially those active on the internet, rely heavily on social media to discover new brands, products, and services Social media impacts businesses differently based on their industry, size, and approach.

Moreover, the landscape of social media marketing is always evolving. Engaging with customers on social platforms can enhance customer retention by fostering positive interactions and building relationships founded on loyalty and trust.

Many businesses showcase testimonials and positive reviews on their websites to build credibility. While this strategy is effective for attracting interested visitors to your site, you can also establish social proof through your social media profiles.

• Get involved with influencer marketing

This emerging marketing approach aims to boost brand awareness and drive traffic to your online store. Leveraging influencers who are active in various industries can be more cost-effective than you might expect, making it a worthwhile strategy for your business.

Research to find influencers aligned with your target audience’s interests and preferences to ensure maximum impact. Influencers often generate excitement by promoting their involvement across their platforms, drawing their followers to check out your offerings.

Collaborate with influencers within your budget to showcase your brand, business, or products on their social channels.

• Capture your customers’ interest with enticing product offers

Building a connection with customers is crucial for businesses, and online promotions and discounts play a pivotal role in achieving this goal.

Whether it’s a time-limited discount, a buy-one-get-one-free deal, or a special promo code, online offers instantly attract attention and create a sense of urgency among customers.

Providing discounts or added value incentivizes customers, leading to increased website visits as they explore your offerings with enthusiasm. Tailoring promotions to different customer segments demonstrates your understanding of their preferences.

Utilize social media and email marketing to promote discounts or special offers, reaching a wider audience. By offering attractive deals and personalized incentives, businesses can stay competitive, attract attention, and foster long-term relationships with their target audience.

• Maximize your SEO efforts

SEO plays a critical role in drawing more visitors to your site. It entails identifying pertinent keywords and phrases related to your field and target demographic.

By integrating these keywords into your content, you can optimize your site to achieve higher rankings in search engine results. To bolster your SEO endeavors, concentrate on refining on-page components such as alt text, meta descriptions, and subheadings.

Ensure that your content is infused with relevant keywords across your website to heighten its visibility to search engines. Employ website analytics tools like Google Analytics (GA) to oversee your site’s performance.

You can monitor metrics like organic traffic, keyword standings, bounce rate, and conversions. Examining this data empowers you to pinpoint areas that need enhancement and make well-founded decisions to fortify your SEO approach.

• Conclusion

In the competitive world of business, eCommerce business owners need to constantly come up with new ways to attract more customers and stay ahead in their industry.

We understand that continuously coming up with new ways can be an uphill task, but the above-mentioned strategies can help you succeed in your industry. Apart from these, if you think any other tactics should be part of this list, do let us know by writing to us at – hello@sarvika.com